SVG SportsTech On Demand: Veritone’s Ben Howell on How AI Has Upped the Ante for Digital Media Hub Users
While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.
In this interview, Ben Howell, Veritone, Director of Product Management, Digital Media Hub, discusses how the company’s AI capabilities continue to be the driving force within Digital Media Hub, specifically around a recent sports-customer win with one of the larger international athletic federations.
For this particular customer, DMH will sit in the middle of their live event and support downstream media workflows for both broadcasters, social and digital teams. For this particular customers, the athletes performing in various events are crucial to the federation and teams who need to access the content. Within DMH, this customer runs their media through OCR (optical character recognition) and facial recognition, index that data and enable all the users within DMH to quickly find moments for specific athletes that are involved in a certain event. This is a critical step for production and digital teams to find relevant content during the event.
On top of that, Veritone has also started to introduce new features to Digital Media Hub using its low-code/no-code Automate Studio. These types of workflow extensions allow DMH to create creative features with minimal development. For example, for the international athletic federations mentioned above, Veritone introduced content notifications using these workflows to ensure that the right set of users are notified via email when a specific type of content gets ingested into Digital Media Hub.
All of these use-cases and features continue to drive Veritone’s three primary capabilities, which include Automate, Curate and Activate.
For more interviews and news from around the sports-video–production industry, visit the SVG SportsTech On Demand Interviews page.