SVG SportsTech On Demand: Grass Valley’s Robert Erickson on the Success of GV AMPP, Production Trends on the Horizon

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

In this interview, Robert Erickson, Grass Valley, Strategic Account Manager – Sports/Venues, breaks down the key challenges facing the industry, the solutions that are being provided to answer those questions, new products including their 3x slo-mo UHD camera, the largest native UHD switcher in the market, and the GV AMPP cloud-enabled software production platform, and what trends will arise heading into 2022.