SVG SportsTech On Demand: Supponor’s Steve Plunkett on Adding Analytics Value to Live Virtual Advertising

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

Virtual advertising technology is improving and becoming more of a regular part of live sports productions. In this edition of our SVG SportsTech On Demand series, Supponor’s Chief Product Officer Steve Plunkett shares how the company has evolved from a supplier of technology to a complete end-to-end service provider fully servicing its partners and clients. In addition, he dives into the latest with their new Analytics and Reporting Hub that makes it easier and simpler for users to compile data on on-screen visibility for sponsor clients.