Pac-12 Conference Appoints George Kliavkoff as New Commissioner
George Kliavkoff has been appointed as the new Commissioner of the Pac-12 Conference. He comes to the conference from MGM Resorts International, where he was president of entertainment and sports.
“At each step of his career, George has navigated complex, quickly changing environments and has been a successful consensus builder. George is a visionary leader with an extraordinary background as a pioneering sports, entertainment and digital media executive, and we are delighted and honored that he has agreed to become our next Pac-12 Commissioner,” says University of Oregon President Michael H. Schill, chair of the five-member search committee. “He is the new prototype for a sports commissioner. While George has deep sports experience, his biggest asset is his ability to listen, connect with diverse groups, find common ground, collaborate and navigate an evolving landscape. We believe George’s overall skills and experience will become even more prevalent in college sports leadership.”
In the coming weeks and months, Kliavkoff said he will meet with the athletic directors, coaches from a wide variety of men’s and women’s sports, faculty athletic representatives, and a diverse set of student-athletes to learn more about the conference and begin building relationships at each of the Pac-12 institutions.
“The athletic directors in the Pac-12 look forward to working with George and supporting his success. As a student-athlete himself, George understands the challenges at all levels, including first and foremost from the student-athlete perspective,” says Bernard Muir, the Jaquish & Kenninger director of athletics at Stanford University.
“I am thrilled to be the Pac-12 Commissioner. This is a challenging time for intercollegiate athletics, but I believe these challenges also create significant opportunities,” says Kliavkoff. “I loved being a student-athlete, and I’m passionate about the doors that college sports and higher education open for young women and men. My job at the Pac-12 will be to help manage the balance between continued academic excellence, student-athlete well-being and an even higher level of athletic achievement.”
An Accomplished Sports and Entertainment Executive
During his tenure at MGM Resorts International, Kliavkoff managed one of the largest live entertainment and sports businesses in the world and also oversaw the company’s sponsorship spend with professional and college sports leagues, conferences—including the Pac-12 Men’s and Women’s Basketball Tournaments and the Pac-12 Football Championship Game—and teams. Additionally, he led the company’s global sponsorship sales efforts and sat on the board of BetMGM, one of the three largest U.S. sports betting companies.
A proponent of women’s sports, he served as a member of the Board of Governors of the WNBA and managed the Las Vegas Aces WNBA franchise prior to selling the team earlier this year to Las Vegas Raiders Owner Mark Davis.
In the media and entertainment space, Kliavkoff co-led the largest and most profitable division at Hearst Entertainment & Syndication, overseeing Hearst’s interests in cable television networks, including ESPN, A&E, Lifetime and HISTORY. He drove significant financial returns for Hearst by managing the purchase of a 50% stake in Mark Burnett Productions, which included signature programming such as Survivor, The Apprentice, Shark Tank, The Voice and The Bible, and then later negotiating a sale to MGM Studios.
Kliavkoff was the first chief digital officer at NBCUniversal, where he set corporate digital media strategy and developed new business models and markets. At NBCU, Kliavkoff partnered with News Corp to incubate and launch Hulu, which became a top five U.S. video site within six months of launch. Kliavkoff served as the interim CEO of Hulu until the first full-time CEO was hired, and he served on the joint venture’s board.
“One of the best hires I ever made,” says Beth Comstock, NIKE board member, the first female vice chair of General Electric and the former president of Integrated Media at NBCUniversal. “George is an inclusive team builder, consensus builder, thought leader and world-class collaborator. He’s brilliant at solving complex puzzles, again and again finding solutions that work for everybody.”
Prior to NBCU, Kliavkoff was executive vice president of business for Major League Baseball Advanced Media and managed corporate development, business development, and baseball’s digital media subscription and licensing businesses.
Kliavkoff started his career as an attorney at prominent law firms in Los Angeles and Seattle and holds a bachelor’s degree in journalism from Boston University and a Juris Doctorate from the University of Virginia School of Law.