SVG SportsTech On Demand: Sparx Technology’s Kevin Annison on Developing Digital Engagement Opportunities at Home and in the Venue

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

Sparx Technology is a “real-time” audience engagement SaaS platform that has powered live and on-demand engagements, including the first -ever NFL “Predict the Game” with NBC Sports Washington and the Washington Football Team, a Super Bowl Watch Party on Brinx.tv, and ESPN’s NFL and college football Megacast. In this interview. Head of Global Sales Kevin Annison details the company’s current partners like the NFL’s Jacksonville Jaguars, NBA’s Orlando Magic and Cleveland Cavaliers, NESN’s coverage of the Boston Red Sox and Boston Bruins, NHL’s Vancouver Canucks, and Fresno State University as well as how interactivity will stay the same with the return of in-person fans.