SVG SportsTech On Demand: Tedial’s Julián Fernández-Campón Montero on How Proximus Media House Leverages SmartLive

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

The UEFA Champions League tournament is one of the most prestigious football tournaments in the world and attracts an enormous number of viewers with the final being one of the most-watched global annual sporting events. Proximus Media House (PmH), located in Belgium, is utilizing SMARTLIVE – Tedial’s automated live sports production solution developed to maximize content visibility in the moment that it is happening – to deliver an elevated entertainment experience to viewers of the UEFA Champions League.

In this interview, Tedial CTO Julián Fernández-Campón Montero details how Proximus Media House (PmH) is using SMARTLIVE to provide its subscribers with the best possible viewing situation and to satisfy the expectations of fans for immediate access to key events during the matches. He also addresses how SMARTLIVE can easily integrate with incumbent 3rd party solutions already in use, allow organizations to generate significantly more content via automation, and produce content for any other platforms in addition to the primary linear channel.