NASCAR Links With Grabyo to Enhance Digital Content Capabilities

NASCAR partnered with Grabyo to shift its digital video production workflow to a hybrid model, leveraging the cloud to bolster its digital content capabilities ahead of the GEICO 500 NASCAR Cup Series event at the Talladega Superspeedway on April 25.

“We are excited to be using Grabyo to deliver our digital content,” says Justin Burrows, director, video/content strategy, NASCAR. “Moving our digital & social content production into the cloud has increased productivity and allowed our production teams to be flexible. Partnering with Grabyo will allow us to deliver multifaceted content directly to our fans, improving engagement across all series and podcasts. We know the video world is into the cloud and we are glad to be part of it.”

Using Grabyo Producer, NASCAR is producing several multimedia content series, including podcasts like “Stacking Pennies” and “Glass Case of Emotion” (which feature interviews with drivers and previews of upcoming races), as well as video series like “Backseat Drivers” – all of which are published to NASCAR.com.

Ahead of the GEICO 500, the organization utilized Grabyo’s cloud-based platform to give fans more access to one of the biggest races of the year. The content is available through the NASCAR.com homepage alongside a dedicated video area of the site.

Each show will be custom branded with graphics and b-roll footage, alongside a mix of archival content from NASCAR’s historical library. The shows will be mixed and delivered in the cloud using Grabyo Producer, giving NASCAR’s content team complete control of their content from any location.

NASCAR’s production teams will also use Grabyo’s Studio platform to clip, edit, and distribute shoulder video content to multiple social and digital platforms simultaneously, ensuring fans never miss a moment.