ODK Media Taps Blackbird for Flexible, Efficient Cloud Native Video Production
ODK Media has chosen Blackbird for flexible and efficient cloud video production for their new OnDemandLatino service.
ODK Media is a provider of high-quality international video content to global audiences through its popular streaming platforms. The company’s suite of products comprising of movie distribution, e-commerce, content management and journalism is focused on promoting and providing a seamless and enjoyable entertainment experience to viewers around the world.
“Blackbird is ideally suited to the OTT streaming services market and ODK’s workflow is an excellent example of how companies using our platform can seamlessly leverage globally distributed production teams to create, enrich and version content very quickly and conveniently,” says Blackbird CEO, Ian McDonough. “The instantaneous access to large amounts of content in a browser combined with our professional content creation tools drives productivity by reducing production times, technical overhead costs and carbon emissions while simultaneously increasing the volume of quality output.”
ODK Media’s globally distributed production team will use Blackbird remotely to instantly access libraries of content sourced from multiple regional locations. Utilising Blackbird’s browser based professional level toolset, ODK Media’s team will be able to rapidly edit, enrich, and reversion content before publishing seamlessly to multiple digital end points including web, social and VOD. Blackbird will be used specifically for ODK Media’s new service, ‘OnDemandLatino’.
“OnDemandLatino is a unique service launched by ODK Media to serve the Latino and Hispanic markets with content in long-form videos sourced directly from countries in Latin America,” says Daniel Djahjah, Director of Content at OnDemandLatino. “Combining ODK Media’s in-house developed technology and publishing model, we found in Blackbird a robust in-cloud editor that added to our combination of tools provides agility and productivity. Solutions like these are especially important in these times where we need more and more flexibility within our globally located teams.”