SVG SportsTech On Demand: The Switch’s Robert Szabo-Rowe on the Power of MIMiC and Cloud-Based Broadcast Services

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

MIMiC is an end-to-end offering that includes remote IP video Production, Clipping & Editing, and Transmission. MIMiC empowers broadcasters and event producers to cost-effectively produce and deliver broadcast-quality live programming to and from anywhere in the world – including near-real-time social media highlights.

In this interview, Robert Szabo-Rowe, The Switch, SVP, Engineering and Product Management, discusses MIMiC’s comprehensive range of capabilities and its flexibility give producers of events of every size and type unmatched agility. MIMiC offers broadcast-quality production, highlight creation and delivery not only for live sports and entertainment broadcasts but for streaming esports tournaments or corporate events such as conferences, product launches and press briefings. MIMiC complements the existing remote production and delivery services The Switch helped pioneer, letting content producers choose the level of service they need.