SVG SportsTech On Demand: Ncam’s Mike Ruddell on the Pandemic’s Impact on AR Productions, Future of Operations

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

Augmented reality has slowly become a mainstream deployment in both studio programming and live sports production. As a provider of AR solutions, Ncam has seen this change first hand. In this interview, Global Director of Business Development Mike Ruddell highlights the changes in AR production, how the pandemic impacted the release of their new Mk2 camera bar, and how technologies and operations will change in the future.