AE Live Partners With Quidich to Enhance Storytelling in Sports Productions

AE Live (AE) is partnering with specialist broadcast technology provider Quidich.

“We have worked alongside Quidich at several sporting events, such as the 2020 Indian Premier League, and we have been impressed with their ability to create incredible aerial shots and incorporate data and graphics,” says Alastair Robbins, commercial director, AE Live. “Our partnership brings together AE’s experience in project management and implementing solutions at the world’s highest profile sporting events with Quidich’s expertise in developing and operating the best in drone and camera technology.”

Similar to AE, Quidich has a reputation for its use of technology to enhance storytelling in sports productions. It utilizes various camera technologies, such as drones, buggies, four-point systems and optical player tracking, and was the first company in the world to deliver broadcast-grade augmented reality (AR) content on live drone feeds, through its proprietary tracking engine Spatio.

Spatio is designed to add to the storytelling of a broadcast by delivering larger than life AR graphics, using expansive drone shots. This has enabled the company to secure partnerships and contracts with some of the world’s largest broadcasters and federations, including BCCI, Star Sports and ICC.

AE’s partnership with Quidich means it can offer its clients more exciting opportunities to enhance production values for audiences, with the use of beautiful drone shots of stadiums, combined with data-rich AR content.

“We’re certain that with AE Live’s proven prowess in data and graphics, combined with Quidich’s commitment to bringing machines and machine learning to live sport, broadcasters, and leagues globally will have the opportunity to provide their audiences with new and fresh perspectives, adding to the storytelling of the game and enhancing visual appeal,” says Gaurav Mehta, co-foudner, Quidich.