SVG SportsTech On Demand: Levels Beyond’s Jonathan Carr and Rob Hill on Creating a Bi-Directional Media Supply Chain With Reach Engine

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

In this interview with Levels Beyond Customer Solutions Executive Jonathan Carr and Client Solution Engineer Rob Hill, they delve into the latest updates to the company’s flagship Reach Engine platform and how the pandemic has increased the demand for remote access.

In addition, they discuss a a big initiative at Levels Beyond in the sports arena: creating bi-directional media flow up and down the media supply chain and throughout extended ecosystems to better monetize content, enhance the value of content inventories, and create new revenue streams. Levels Beyond has active engagements to connect league and team content libraries more directly with event venues for up-to-live content fluidity, and more flexible connection points to be able to rapidly respond to media opportunities as they come up.