SVG SportsTech On Demand: Telstra’s Andreas Eriksson on Eyeing Media Cloud, Broadcast Operations Expansion

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

Telstra is growing its broadcast media business, Telstra Broadcast Services, in the cloud and outside Asia Pacific. With their strategically placed teleports and expansive global fiber network reach from Asia Pacific to Europe, Telstra is set to strengthen its internet capabilities for live video delivery, expand its professional services for global media companies, and grow broadcast operations in key markets. In this interview, Head of Broadcast Services Andreas Eriksson shares the company’s global media strategy to cater for a growing customer base’s desire to deliver content to Asia Pacific.

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