ATEME Allows VOD-to-Live and Personalized Channels
ATEME’s NEA streaming solution now supports full channel origination. This allows content owners, broadcasters and service providers to deliver content that is more relevant to their viewers through personalized TV channels, resulting in higher viewership and increased loyalty to both OTT and OTA services.
With on-the-fly stream-origination capabilities, this upgrade to NEA – which already allows dynamic ad insertion into a live stream for targeted advertising – now makes it possible for VOD files to be scheduled, effectively creating a new way to deliver linear streams.
The NEA channel origination solution is a cloud-native, containerized solution, following a micro-services approach designed to run in the cloud, on-premise or via a hybrid model. It is scalable from national feeds through to personalized individual viewer experiences.
Moreover, the solution allows for a single workflow, enabling a ‘Content Lego’ servicing to be adopted for both VOD and linear content, removing the complexity of two distinct workflows. Combined with the micro-services approach, this brings reduced infrastructure and CPU requirements when compared to traditional playout technology – meaning both reduced costs and a lower carbon footprint.
“This is a real paradigm change in the construction of linear streams: It will enable content and service providers to tap into new revenue streams while reducing operational costs,” says Jean-Louis Lods, VP Media Supply Chain Solutions, ATEME. “Whether it’s national, regional, local or personalized streaming, NEA will enable them to create new themed channels from scratch, from documentary and lifestyle to children’s programming, with minimal upfront investment.”