The Action Network, NHL Form Multiplatform Content Partnership for 2021 Stanley Cup Playoffs
The Action Network and the National Hockey League have announced a multi-platform content partnership for the 2021 Stanley Cup Semifinals and 2021 Stanley Cup Final.
“NHL fans are extremely passionate and have an insatiable appetite for all content surrounding the game,” says Chris Golier, NHL Vice President of Business Development and Innovation. “We are excited to partner with The Action Network to deliver new sports betting content and further engagement with our fan base, especially during the Stanley Cup Semifinals and Stanley Cup Final, the most exciting time in sports. As we see more and more states legalize sports betting across the country, we’re thrilled to be creating new content for our community of NHL fans who consume our data and statistics on a daily basis.”
As part of this partnership, The Action Network will provide exclusive NHL-focused content across the NHL’s digital platforms including NHL.com and the NHL app. Starting tomorrow, The Action Network will also create weekly Stanley Cup Playoffs video content available on The Action Network’s digital and social platforms throughout the duration of the 2021 Stanley Cup Playoffs.
“The Stanley Cup Playoffs are one of the most exciting events in all of sports,” says Ari Borod, Chief Operating Officer at The Action Network. “We are thrilled to partner with the NHL to share fun and creative content with the NHL’s passionate fanbase at the most exciting time of the hockey season.”