Grass Valley Playout Xpress Simplifies Content Origination, Delivery

Grass Valley has introduced Playout Xpress, a product that the company says enables playout customers to adapt to rapidly changing audience trends in a quick and easy way through a system that is powerful enough to handle the most demanding channel requirements. The company says Playout Xpress helps broadcasters and rights holders quickly originate more content, across more pop-up feeds and social media, without the overhead of complex and lengthy installation projects. GV Playout Xpress was built to be deployable, by the customer, within a day.

Grass Valley Playout Xpress will help content creators more quickly deliver content to various platforms.

Playout Xpress, the latest addition to Grass Valley’s market-leading playout product portfolio, is a simple, onsite, pre-commissioned system that allows the end user to define their specific requirements. It supports up to four channels of playout and provides customers with an automation system that can cope with the complex demands of playout at a competitive entry point. A feature-rich integrated playout system, Playout Xpress can help lead to more business flexibility and faster revenue generation by reducing the complexities of deployment projects.

Karl Mehring, senior commercial director, playout for Grass Valley, says customers need to engage with global audiences that can no longer be reached through one or two platforms.

“Playout is crucial to enabling customers to spin services up and down quickly in the most cost efficient way possible,” he says. “Our portfolio of playout solutions is designed to support everything from high density, enterprise-level applications to cloud-native systems that meet the needs of temporary pop up channels, and we are excited to launch Playout Xpress to further expand our offering.”

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