EditShare Supports Malanshan Video Cultural, Creative Industry Zone
EditShare has deployed its EFS solution at Malanshan Video Cultural and Creative Industry Zone (The Zone). Located in Changsha, China, The Zone is known as a “World Media Arts City” that integrates creativity, culture, and technology into the fabric of its community.
As the cultural epicenter of China, The Zone draws filmmakers and artists, boasting a thriving digital media market. The EFS solution, which was installed by EditShare partner Thinktone Technology at the park’s main creative hub, integrates with a wide range of production and post production solutions including key editing applications Adobe Premiere Pro, Avid Media Composer, Apple Final Cut Pro X, and Blackmagic Design’s DaVinci Resolve.
“Media production is fluid and collaborative. In order to achieve full artistic expression, you need a foundation that connects artists with tools to fuel the creative workflow process,” says Alan Dishington, vice president of sales for Asia Pacific, EditShare. “EditShare has always designed products that prioritize creative users with no compromise on technology. Creative professionals are abstracted from the complexity of modern media management while the technology at the heart of the EditShare products is designed to the very best principles of software engineering. All of this is wrapped in the imperative that our systems are open and scalable in order to adapt to future requirements.”