USA Today Develops AR Experiences in App for Tokyo Olympics
Throughout the 2020 Tokyo Olympics, fans watching from the comfort of their home will be able to leverage augmented-reality activations to immerse themselves in the televised action. On the USA Today app, new AR experiences will be available to learn the details on two Olympic sports and its athletes.
The first, narrated by American Professional Skateboarder Tom Schaar, includes a full tour of the Games’ skateboarding course, simulations of various skateboarding tricks, and an in-depth look at his skateboarding career.
The second, narrated by Schaar and Team USA Olympic Climber Krya Condie, offers an up-close look at her favorite discipline – bouldering — and guides users through essential points of interest on a bouldering wall, scoring, and different holds. Additionally, users will have insight into Condie’s thought process on how she tackles each wall, simultaneously viewing videos of her impressive performances.
“We’re excited to continue to deliver augmented reality experiences that allow users to immerse themselves in complex and trending events like never before,” says Ray Soto, Senior Director of Emerging Technology, Gannett. “Our latest interactive stories bridge together technology and storytelling that allows users to learn about exciting new sports in the 2021 Toyko Games from virtually anywhere.”