Primeview Integrates Chyron’s PRIME Live Platform at New Broadcast Technology Center

Primeview USA, a supplier of visualization and display systems, will feature the Chyron PRIME Live Platform at the brand-new Primeview Experience Center, slated to open July 29 in South Florida. Visitors to the center will have the opportunity to see Chyron products, integrated with products from Primeview and other vendors, operating in a true live environment.

“We developed the Primeview Experience Center to showcase products across all market verticals, including broadcast, venues, corporate, and more,” states Chanan Averbuch, executive vice president, Americas, for Primeview USA. “We enjoy educating our markets about our advanced display solutions, but it is even better for visitors to be able to see how they would work in a complete, realistic configuration, with an array of equipment and furnishings from various vendors and especially cutting-edge live content driven by Chyron.”

Chyron is providing its PRIME Live Platform, a fully flexible, scalable, and environment-agnostic broadcast system. With PRIME’s cloud-enabled software architecture, resources may be deployed as needed. The system offers a core production package — a 2ME switcher, graphics, clip playout, and audio mixing — as well as specialized applications such as branding, touchscreens, AR video walls, display processing, and venue control. PRIME works within a traditional hardware-based control room via COTS hardware, custom IT equipment, or virtualized machine. Or PRIME can drive live production in the cloud on a public (AWS) or private cloud infrastructure. The PRIME Live Platform is adaptable to the content creation, storage, and distribution strategy that best suits the needs of an organization.

The Experience Center features the latest LCD and seamless direct-view LED video wall designs from Primeview Advanced Display Solutions. Blending the functionality of traditional video walls with the most recent advances in display technology, seamless LED walls can have an anti-reflective surface combined with incredible brightness and contrast, specifically to capture an audience’s attention and present any content beautifully. The line of video wall solutions is designed to be installed and operated efficiently. Primeview works closely with many hardware manufacturers globally to ensure that connectivity, video processing, and signage software all work together seamlessly.

“Primeview often partners with Chyron to deliver industry-leading display systems along with robust live production workflows, and we are thrilled to be partnering with the company for the Primeview Experience Center,” says Nigel Davies, Chyron’s sales account manager for venues. “We look forward to expanding in the South Florida market and beyond. We are excited for this opportunity to showcase our latest technology and share it with our growing professional and collegiate sports clientele.”