Penske Taps Imagen Pro To Launch New INDYCAR Digital Content Site

Penske Entertainment is implementing Imagen Pro to launch their new digital asset site providing modern, comprehensive access to the vast archive of digital content of INDYCAR, the NTT INDYCAR SERIES and Indianapolis Motor Speedway. Penske Entertainment’s new digital content site, uses the Imagen Pro platform for media, race teams, race promoters, domestic and international broadcast partners and corporate partners to download video, audio, images, news content, publications and much more.

The tools built into the Imagen Pro platform offer detailed information on each piece of content, with additional related content available just a click or tap away. The Imagen Pro platform also will allow Penske Entertainment to provide much more video content and clips, a mainstay of social media and other popular digital platforms.

Imagen Pro also provides Penske Entertainment Corp. with full control over storing, managing and tracking the INDYCAR and IMS media libraries, with automated processes for ingest, tagging and distribution.

“Digital assets are essential to help tell the stories that continue the growth of the NTT INDYCAR SERIES and Indianapolis Motor Speedway,” says Allison Melangton, Penske Entertainment, senior vice president. “The cloud-based Imagen Pro platform makes it easy for media, race teams and partners to find and access this content quickly and efficiently from any connected device while also providing us with many tools to build and manage our library and track its usage.”

“I’m delighted to be working with INDYCAR, their need for a flexible and agile solution that scales with the growth of their business made Imagen the perfect fit. I look forward to continuing our efforts to streamline their content lifecycle and ultimately maximize the value of their content,” says Nick Ashwin, VP Sales, Imagen.