After Partnership With Grabyo, FloSports Sees 96% Year-Over-Year Increase in Social Ad Revenue During 2021 Tour De France
Ahead of the 2021 Tour De France, FloSports has partnered with Grabyo to deliver high-impact, real-time coverage of the Tour across social media. FloSports utilized Grabyo’s cloud video platform to deliver real-time Tour de France highlights across Twitter, Facebook, Instagram, and YouTube, with the aim to engage cycling fans across the US while increasing its FloBikes brand exposure and generating revenue from social content.
Using Grabyo’s live video clipping, editing and publishing platform, FloSports’ digital team delivered highlights instantly, optimized for viewing across every social platform. This included real-time vertical videos for Instagram Reels, square format videos for Instagram feeds and horizontal aspect ratios for YouTube, Twitter and Facebook.
FloSports’ tactical approach across each platform led to a 588% increase in video views, a 100% increase in engagement rates, and 465% increase in the number of engagements. FloSports used this reach to grow the exposure of its FloBikes brand using custom graphic overlays with call-to-action messaging to drive traffic to its platform and increase its subscriptions.
Speed matters on social platforms and this partnership maximized FloSports’ content creation and distribution capabilities. Publishing video content in real-time drives fan engagement around live events, increasing the availability of content to fans across whichever platform they choose.
Grabyo and Flosport’s collaboration will help to deliver broadcast and digital content simultaneously across multiple platforms, allowing consumers to engage with content wherever they are.
“Working with Grabyo to deliver our social content for the Tour De France has allowed us more flexibility and agility to create content that resonates with our audiences.” comments Sarah Hoffman, Director, Digital Marketing at FloSports. “Our partnership with Grabyo has allowed us to continue innovating our content offering, generating more revenue while connecting with fans across every platform.”
Grabyo’s cloud-native platform allowed FloSports digital team to work entirely remotely and collaboratively from anywhere in the world, being able to produce quality video content using minimal resources and manpower.
“Helping FloSports deliver its social content for the Tour De France has been extremely exciting for us.” adds Mike Kelley, President of America, Grabyo. “Not only are they directly attributing revenue to the use of Grabyo’s platform around the Tour de France, they are also growing their audiences for the long term and building the FloBikes OTT brand for future events. We look forward to working with FloSports on their future OTT marketing strategy.”