Professional Triathletes Organization Signs Deal With CBS Sports to Broadcast The Collins Cup in the U.S.
The Professional Triathletes Organization and CBS Sports have announced a deal that saw The Collins Cup highlights show as well as the Beyond Human documentary televised across the USA on CBS Sports Network.
The Collins Cup was the PTO’s inaugural flagship event, taking place on Aug. 28 in Šamorín, near Bratislava, Slovakia and was a new race format modeled after the Ryder Cup, which saw teams of International, European, and USA athletes pitted against one another and put on display the excitement, rivalry, drama and personalities of the sport of triathlon.
As part of the deal, CBS Sports Network showed an hour-long highlights program of the race action from The Collins Cup and the PTO’s 2-part Beyond Human documentary produced by Noah Media Group, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon.
The Collins Cup Highlights Show aired on CBS Sports Network on mid-September in prime time with Part 1 and 2 of the Beyond Human documentary televised on Aug. 25 at 7:00 PM, ET ahead of the event on the Aug. 28.
“CBS Sports is a broadcasting giant in the USA famed for showcasing historic moments in sport, so it’s only fitting the Inaugural Collins Cup has a home to match the sporting drama that will unfold in the first ever Collins Cup – history will be made and we are delighted that CBS Sports is our television partner in the USA,” said Tim Godfrey, Chief Marketing Officer at PTO.