disguise and Roe Visual Expand Partnership to Advance Extended Reality, Virtual Production
disguise and Roe Visual have solidified and expanded their partnership, with both companies using their technologies to expand extended reality (xR) showrooms and virtual production studios around the world.
The partnership will see Roe Visual LED solutions powering the expansion of disguise offices around the world with immediate effect, including disguise xR stages and innovation hubs launching in Beijing, Seoul, New Zealand and Hong Kong towards the end of this year. In addition, disguise will employ its xR workflow, including vx media servers and the rx range of render nodes, to run Roe Visual showrooms in the Netherlands, the US and Japan – with the project kicking off in the last few months of 2021.
“disguise and Roe Visual’s shared history and commitment to producing cutting-edge technology that empowers users to bring unforgettable experiences to life means that this partnership will further expand the global reach of extended reality and virtual production studios,” says Fernando Kufer, CEO of disguise. “With new studios opening across the world offering the latest and greatest technology from both companies, it will be exciting to see what the disguise-Roe Visual partnership will bring to the worldwide creative community and our virtual production, broadcast, corporate and education customers.”
Through this joint collaboration and partnership, both companies will leverage each other’s technical knowledge, innovations and customer feedback to refine and guide their respective product roadmaps.
The partnership is a reflection and extension on disguise and Roe Visual’s long-standing relationship dating back to 2017 when disguise began its research and development into xR workflows. Since then, disguise’s xR stages in its London and Los Angeles offices have used Roe Visual LED volumes exclusively.
“We’re pleased to be working in close co-operation with the disguise team. disguise and Roe Visual engaging in this partnership is beneficial to both companies and, more importantly, for our global user community,” states Grace Kuo, sales director for Roe Visual. “We believe the partnership will help to develop virtual production technology and bring it to a higher level.”