Amagi’s FAST Solution Strengthens Rakuten TV Across Europe

Amagi has strengthened its partnership with Rakuten TV, a Video-On-Demand (VOD) platform in Europe, for channel distribution and monetization.

Rakuten TV is the first Video on Demand platform in Europe combining Transactional Video-On-Demand (TVOD), Advertising Video-On-Demand (AVOD), Free Ad Supported Streaming TV (FAST), and Subscription Video-On-Demand (SVOD) services. It provides an unlimited world of audiovisual entertainment through a catalogue that features the latest releases from studios around the world -including Warner Bros., Disney and Sony Pictures, thousands of free films and TV shows, on-demand access to premium subscription services, and over 90 free linear channels.

“This partnership with Amagi is key for Rakuten TV as we continue our European expansion” says Jacinto Roca, CEO and Founder at Rakuten TV. “It has provided access to a great line-up of third-party content across a wide range of genres.

In Europe, Amagi supports premium content brands, including A+E Networks UK, Horse & Country TV, NBCUniversal International, News UK, Sofy TV, Koch Media, ADN, OFIVE TV and Viceland UK, among others, on its cloud broadcast platform. For Rakuten TV, Amagi delivers a line-up of nearly 50 third-party linear channels, working alongside Rakuten TV’s primary monetization partner Rakuten Advertising. These include BITE, Bon Appétit, Brat TV, IMG EDGEsport, Insight TV, PopSugar Fitness, Qwest TV, Talk Radio TV and XITE.

“Our channel creation, distribution and monetization solutions are already the preferred choice for some of the largest OTT platforms and content brands in the market. We’re pleased to add Rakuten TV’s FAST service in Europe to Amagi’s distribution network,” says Srinivasan KA, Co-founder, Amagi. “With our premium content partners, viewership and advertising analytics capabilities, we are confident of accelerating Rakuten’s market share in the region.”