Genius Sports Starts New Official Data, Trading Partnership With Golden Nugget Online Gaming

Genius Sports Limited has won a new official data and trading partnership with Golden Nugget Online Gaming.

Genius Sports established the global market for official data, which is sanctioned directly by the relevant sport’s governing body. GNOG will be provided with Genius Sports’ award winning LiveData and LiveTrading solutions, delivering official data feeds and pin-point pricing across thousands of sporting events per year.

“The modern sportsbook customer demands an experience that is engaging, reliable and available round-the-clock,” says Thomas Winter, President at Golden Nugget Online Gaming. “Our official data partnership with Genius Sports is a crucial pillar for us delivering upon these expectations, providing our customers with immersive products on their favorite sports such as the NFL, NASCAR and other global leagues.”

Included in this partnership is Genius Sports’ leading portfolio of exclusive, official data rights, comprising the English Premier League, NASCAR, Liga MX, Argentine and Colombian soccer, Euroleague Basketball, and NFL.

The agreement makes GNOG the latest U.S. sports betting brand to adopt Genius Sports’ exclusive full suite of NASCAR’s official data-driven in-race betting markets alongside NFL official sports datapowered products and services, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

“We are delighted to partner with Golden Nugget to help them deliver the most compelling live sports betting experience available,” says Mark Locke, CEO of Genius Sports. “With official data at its heart, this partnership enables Golden Nugget to increase engagement with their customers while supporting a sustainable sports betting ecosystem.”