Learfield, Samsung Launches Shrines of Glory Series for Alabama, Michigan, Ohio State, Texas, Washington

Samsung has announced a nationwide campaign to engage with passionate college football fans of 20 iconic Power Five programs. Samsung and its Neo QLED 4K TVs will be the centerpiece of the overarching customized digital campaign with 20 universities. At the core of the campaign are Samsung’s Neo QLED TVs, which offer brilliant picture quality, bright colors and deep contrast to bring sports games to life right in the living room.

Samsung has partnered with five of the schools as the “official consumer electronics television partner” – the University of Alabama, University of Michigan, Ohio State University, University of Texas, and University of Washington. In connection with these five schools, Samsung’s new Shrines of Glory video series focuses on “super fans” and the ultimate fan caves they have created for watching their team on game day. The series, developed and produced by LEARFIELD and Publicis Sport and Entertainment, showcases Samsung’s 85” Neo QLED TV and 75” Frame TV as the perfect TVs to elevate the sports viewing experience.

Running this football season, the series will be available on Samsung.com/us and other brand platforms, as well as the five schools’ official athletics social channels, and reach fans of these specific schools across the country through LEARFIELD’s Fan365 audience solution.

“Samsung super-big Neo QLED TVs are designed with college football fans in mind,” says Brian Choi, Senior Director of Consumer Marketing, Samsung Electronics America. “With immersive 4K picture quality, jaw-dropping color and screen sizes ranging from 43” to 98”, Samsung’s Neo QLED TVs make the couch feel as close as the endzone.”

In order to help more college football fans construct their own shrines of glory, Samsung will have an on-site presence at and raffling off tickets to five major games, further bringing the excitement of college football gamedays to more fans. Game locations and dates include:

• 10/16 Oklahoma State at Texas
• 10/23 Tennessee at Alabama
• 10/30 Penn State at Ohio State
• 11/13 Arizona State at Washington
• 11/27 Ohio State at Michigan

Complementing the elevated connection with Alabama, Michigan, Ohio State, Texas and Washington, Samsung will be engaged with 15 additional universities: Arkansas, Arizona, Baylor, Duke, Florida, Iowa, North Carolina, Oklahoma, Oregon, Penn State, Stanford, Tennessee, Virginia Tech, West Virginia, and Wisconsin. The Shrines of Glory video series will also touch these schools, using university intellectual property to deliver Samsung’s messaging uniquely to the fanbases of each school. All 20 university relationships – spanning 17 states and representing the ACC, Big 12, Big Ten, Pac-12 and SEC conferences – were secured on behalf of Samsung and Publicis Sport and Entertainment by LEARFIELD, athletics multimedia rightsholder for the schools.

“We’re thrilled to work with Samsung to usher in a compelling relationship for the brand with 20 universities we’re fortunate to represent,” says LEARFIELD EVP National Sales Andrew Judelson. “College sports fans are unbelievably loyal and passionate, and they represent the largest fanbase in all of sports. We have had great success marrying brand strategies with our premier Fan365 product, and we look forward to driving a powerful, creative and customized college sports marketing platform for Samsung.”