3 Point Productions’ Matt Heuer on the Creative Evolution of the Las Vegas Aces

After time spent in Utah and San Antonio, the WNBA franchise now known as the Las Vegas Aces found its current home in 2018. Over the past four seasons, the team has risen through the ranks to become one of the best teams in the league. One company that has been there since Day 1 is 3 Point Productions.

Creative Director Matt Heuer discusses how him and his team created a new identity for the club, the work that’s done to put on two All-Star Games in Las Vegas, and what the gameday experience is like at Michelob Ultra Arena.