Amagi Teams Up With Law&Crime to Distribute Digital Content Throughout the U.S.
Amagi has announced its partnership with Law&Crime – a premier linear and OTT channel – for distributing their content to the newly launched Free Ad-Supported Streaming (FAST) TV platform, TCL, in the United States.
Law&Crime features multiple trials daily along with expert legal analysis and commentary. The channel is gearing up for gavel-to-gavel coverage of the highly anticipated trial in the death of Ahmaud Arbery, the unarmed black jogger in Georgia which was caught on tape. An expanding roster of original programs includes the weekly series Coptales with Sgt. Sean “Sticks” Larkin and Brian Ross Investigates hosted by former ABC Chief Investigative Correspondent, Brian Ross.
“Amagi’s technology has given us access to millions of viewers around the world”, says Alex Kopacz, Head of Content Distribution & Licensing, Law&Crime. “Their robust and accurate ad insertion solution has helped us scale our ad revenues, while offering unintrusive, tailored ad recommendations to our viewers. Amagi is truly the one-stop shop for any content creator looking to amplify their presence across FAST platforms.”
Amagi offers a comprehensive channel creation, distribution, and monetization solution. Using Amagi CONTENT PLUS, a non-exclusive, revenue share-based distribution model encompassing the channel playout solution Amagi CLOUDPORT, and ad insertion solution, Amagi THUNDERSTORM, Law&Crime is distributing and monetizing their linear content on TCL. The Roku Channel and Peacock are among the other FAST platforms that now host Law&Crime content, powered by Amagi’s cloud-led technologies. Amagi has deep technical integrations with 50+ FAST platforms around the world. Several top tier content brands have leveraged its distribution network to enhance their reach among the millennial and Gen Z audience.
“There is a lot of demand among new-age viewers for niche content of the kind that Law & Crime provides,” says Srinivasan KA, Co-founder Amagi. “We’re excited to have enabled their distribution to more devices and screens around the world, giving Law&Crime the reach that they rightfully deserve. And Amagi, in turn, gets to count Law&Crime among our list of niche content partners.”