SVG On Demand: The B/R Betting Boon – How Bleacher Report Caters Live, Social Content to the Emerging Gambler

Bleacher Report's Mike Denevi and Sam Richmond break down the brand's approach to betting

Since its inception, Bleacher Report has connected young sports fans through quick, digestible, and mobile-first content. Now diving head first into sports betting, the company is tapping into the pop culture and social trends that surround this new sector of the industry.

Bleacher Report’s Director of Brand Strategy Mike Denevi and Manager of Social Programming Sam Richmond discuss their social media philosophies, showcase examples of short-form and serialized digital material, and highlight how their sports betting vertical can improve in the future.

This is a segment from the first SVG Sports Betting Production Forum, which was hosted on October 27. To watch the complete catalog of content from that event, sign up HERE.