IBC Execs Say New Dutch COVID Protocols Will Not Interfere with Show Experience

Following the update on COVID protocols from the Dutch government on November 2, the IBC believes its December event can go ahead in a safe and comfortable way. “The safety and wellbeing of all IBC Show attendees remain our number one priority, and we’re confident we can uphold that commitment while staging a live event in Amsterdam,” says Michael Crimp, Chief Executive of IBC.

Crimp says the recent announcement from the Dutch government will not impact the IBC Show visitor experience.

“Rest assured, we will be delivering the gold standard in live event safety,” he says. “We can’t wait to see the industry reunited in Amsterdam in December. It has been far too long, but it’s almost time for us to get together again.”

As of November 6, the public in the Netherlands will be required to wear face masks in public areas where no COVID entry pass is used, including supermarkets, shops, libraries, theme parks, and train stations. IBC Show will be exempt from these measures because it is organized within a perimeter where everyone must show proof of vaccination or a negative COVID test before entering the premises. This means that it will not be obligatory for IBC2021 attendees to wear a face mask once they have entered the RAI and are inside the IBC Show bubble.

Additionally, from November 6, bars and restaurants will operate between 6:00 am – 12:00 am and guests will be required to show proof of vaccination or a negative COVID test, the same evidence needed to access the IBC Show. There will also be no change in entry requirements for international travelers, which means the show will remain accessible for almost 100% of IBC’s usual audience. Overall, the IBC Show visitor experience remains unchanged, and the new measures announced by the Dutch government will help everyone feel safer when visiting the city of Amsterdam. International travellers can check IBC’s travel and safety guide for further information on the documentation they will need to enter the Netherlands and access the show.

Please find IBC’s exhibition protocols on its website for more information on its health and safety protocols.