SVG On Demand: How Yahoo! Sports Leverages Gaming Content to Redefine the Sports Experience

Yahoo Sports' VP and Head of Content Sarah Crenner and reporter Minty Bets go inside the programming plans

Yahoo! Sports has been in the business of gamifying the live sports experience since the late ’90s, making it a natural fit as a digital content power in the burgeoning sports betting space.

Sarah Crennan, VP and Head of Content for Yahoo! Sports and Minty Bets, lead betting reporter and analyst for Yahoo! Sports, discuss the brand’s approach to producing original and relatable betting content via social and digital channels to increase audience engagement (particularly with Gen Z) and amplif key sports betting and fantasy initiatives.

Yahoo Sports’ approach is being anchored by new programming offerings this season, including weekly fantasy video segments titled “Ekeler’s Edge” starring Los Angeles Chargers’ running back Austin Ekeler and “Yahoo Sportsbook Live.”