Case Study: Net Insight Constructs First 100GbE IP Media Trust Boundary for Red Bee Media

With media organizations seeking greater agility and scalability to keep pace with dynamically shifting markets, Red Bee Media panned to stay ahead of the game. Implementing an uncompressed IP playout solution between its playout locations in the UK would enable it to continue to enable highly flexible and qualitative service distribution and monitoring for major public and commercial broadcast customers. Red Bee was ground-breaking in its vision. With the close support of technology partner Net Insight, Red Bee’s implementation of an uncompressed 100GbE playout solution with trusted IP media backbone achieved a world’s first.

Playout has been a significant part of Red Bee’s business for over 15 years. In the UK and across Europe the company provides managed playout for multiple tier 1 customers. When key contracts came up for renewal, Red Bee began a process of upgrading these operational centers to deliver next generation managed playout services.

“Our existing technology was based around SDI which was increasingly limiting our ability to service customers with the flexibility and cost effectiveness they were going to need going forward,” explains Robert Luggar, Head of Playout Engineering & Platform at Red Bee. “Our challenge was to refresh the technology while keeping costs down. The time was right to rethink the whole topology.”

In conversations with high profile customers, Red Bee began to flesh out a design that would be modular, multi tenanted, uncompressed and cost effective. Disaster recovery was a key requirement, meaning each site would have to operate independently of the other.

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