Alchimie Selects Amagi to Accelerate Advertising Video on Demand Service

Alchimie, a video content aggregator and distributor, has partnered with Amagi for channel creation and distribution to Advertising Video on Demand (AVOD) platforms. Amagi is distributing 23 of Alchimie’s channels to Rakuten TV and to Samsung TV Plus in 5 European countries – France, Spain, UK, Italy, and Germany.

“The alliance with Amagi supports Alchimie’s ability to quickly and effectively create new channels for our customers. We have got off to a great start having launched 23 channels in just a month,” says Chittouma Sananikone, Global Markets Director, Alchimie. “The richness of Amagi’s technical solutions and its partnerships with a multitude of AVOD platforms were valuable additions to our services as a leading digital broadcasting organization.”

With a catalog of 60,000 hours of programming content from over 300 prestigious partners (Java Films, France Télévisions, Lukarn, RTVE, Zed, Limonero, and more), Alchimie creates new SVOD, AVOD & FAST channels and distributes them across 60+ digital platforms (TVplayer, Amazon, Orange, Netgem, Samsung, Huawei, and more) generating new revenue streams. Alchimie has its offices in France, UK, Germany, Spain, Australia and the United States.

Alchimie will use the award-winning broadcast-grade channel playout platform, Amagi CLOUDPORT and the lightweight content scheduling platform, Amagi PLANNER for media asset management and distribution. The ad technology solutions, Amagi THUNDERSTORM and Amagi ANALYTICS, will be deployed for dynamic ad insertion and in-depth viewership insights.

“Amagi has the most exhaustive AVOD partnership network in the world with 50+ platforms,” says Srinivasan KA, co-founder, Amagi. “We’re keen to employ these partnerships to connect premium content providers such as Alchimie to discerning audiences worldwide.”