SVG Esports Production Summit: Populous’ Amber Luther on New Esports Builds, Entertaining In-Arena Fans

Populous has a stellar reputation in the sports and entertainment industry as an entity that constructs some of the most well-known stadiums for stick-and-ball sports in the world. Now, the company is diving deep into creating some of the first venues strictly dedicated to esports productions.

At the SVG Esports Production Summit, our Kristian Hernandez spoke with Esports Project Manager Amber Luther about the process of opening Nerd Street Gaming’s The Block in Philadelphia and G4’s new headquarters in Burbank, CA, how esports arenas can engage and entertain fans that make it back to LAN events, and what she’s looking forward to most in 2022.