SVG Esports Production Summit: NBA 2K League’s Matt Arden & TJ Canty on Pivoting to Remote Production, Creating a New Fan Experience
Last March, just weeks before tipoff, the NBA 2K League’s third season was postponed due to the pandemic. However, they rebounded quickly, returning to the virtual court in a matter of weeks, thanks to a remote-production workflow. More than a year later, the esports league is back to hosting LAN events with a new and improved experience.
At the SVG Esports Production Summit, Head of Content Matt Arden and Director of Events and Operations TJ Canty reflect on the league’s pivot to fully remote productions at the beginning of the pandemic, how they’re entertaining fans when in-person competitions returned, and what’s coming up next year in 2022.