SVG Summit: New York Giants’ Emma Kaptein on Promoting Diversity, Launching The Eli Manning Show

The New York Giants are a storied franchise with a lot of history, but in 2021, the organization pushed towards creating new and engaging content for younger audiences. Leading the way is the team’s social media department.

At the SVG Summit, our Kristian Hernández chatted with Manager of Social Media Emma Kaptein about some of the club’s new digital initiatives involving the Latinx community, what went into the launch of The Eli Manning Show, and what it’s like to work with the two-time Super Bowl Champion.