SVG On Demand: Facebook’s Ben Berchuck on Tapping Into More Live Sports, Expanding Opportunities for More Shoulder Programming

Whether its coverage of niche sports like snooker or triathlons or supplying shoulder programming for professional teams, Facebook is offering a unique platter of options for the sports fans.

At the SVG Summit, our Brandon Costa caught up with Ben Berchuck, a member of the company’s Sports Programming and Partnerships division, to discuss where live sports currently sit on the platform, how rightsholders are leveraging the pay-per-view model of engagement, how franchises are continuing to use the service for pregames and postgames, and the exciting opportunities in store for 2022.