Fox Sports, Twitter Extend Collaboration for FIFA Men’s World Cup Qatar 2022, FIFA Women’s World Cup Australia & New Zealand 2023

FOX Sports is expanding its relationship with Twitter for this year’s FIFA Men’s World Cup Qatar 2022 and next year’s FIFA Women’s World Cup Australia & New Zealand 2023.

“FOX Sports has been a pioneer in delivering soccer fans the best possible content experience around the game they love,” says Edward Hartman, Senior Vice President, Digital Partnerships & Wagering, FOX Sports. “We are thrilled to collaborate with Twitter to achieve that goal – their platform is core to FOX Sports’ digital strategy surrounding the World Cup tournaments. We look forward to continuing this relationship.”

Building on its successful collaboration from the past two FIFA World Cup events in 2018 and 2019, the deal will provide dynamic new opportunities to bring soccer fans robust coverage of one of the world’s biggest sporting events featuring hundreds of near real-time match highlights (including every goal of the tournament) via @FOXSports and @FOXSoccer, plus original content, weekly live analysis via Twitter Spaces featuring lively audio content around the games, interactive Q&As with FOX Soccer personalities, hand-curated Twitter moments and more.

“We are excited to work with FOX Sports to bring the biggest moments from the men’s and women’s FIFA World Cup to Twitter,” says TJ Adeshola, Head of US Sports Partnerships at Twitter. “For the first time ever, fans will be able to join Twitter Spaces to hear all about the games, bringing them closer than ever to the action in Qatar, Australia and New Zealand.”

Video clips via @FOXSports and @FOXSoccer, including custom franchises and platforms, will also be available for advertisers to sponsor from FOX and through Twitter’s Amplify program.

“Fans will be watching all the World Cup matches live on FOX, FS1 and the FOX Sports App, discussing every moment as it happens on Twitter,” says Michael Bucklin, Senior Vice President, Digital Content, FOX Sports. “We want to be there with them, fostering interaction in tried-and-true ways like match highlights, but also new and inventive ways like Twitter Spaces. It’s great to work on this collaboration with Twitter who shares in our mission in being ‘live’ and setting high watermarks for World Cup coverage on social.”

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