Second-Annual SVG Teams Summit To Focus on Social Media Content, Digital Production Tools on Thursday, Feb. 3
After a peculiar 2020 and a more normal 2021, sports league and teams are back in action and look forward to an even more prosperous 2022. At the second annual SVG Teams Summit, this virtual event will provide informative panel discussions and case studies with executives and production professionals to better understand the current state of team-based content creation. CLICK HERE to register.
12:05 – 12:35 p.m: Major League Baseball Insights
The Major League Baseball season is around the corner, and teams are working on generating the next piece of content that will get fans ready to go for the upcoming regular season schedule. Professionals from MLB organizations highlight the brainstorming that occurs early in the year during spring training and what ideas or techniques from last year can still be used this season.
Ricky Mast, Atlanta Braves, Digital Media Content Manager
Sue Jo, Los Angeles Dodgers, Social Media Director
12:35 – 1:05 p.m: Capture Technology: The Latest Cameras, Lenses, and Equipment for Team-Based Productions
Digital and social media content wouldn’t be possible without the physical devices used to capture footage and visuals. Manufactures in production equipment and hardware run down the latest solutions, including cameras, lenses, and microphones.
Mike DesRoches, Sony, National Account Organization – Sports West & New Media
1:05 – 1:35 p.m: National Football League Insights
In the National Football League, content truly is the king. Whether it’s covering the NFL Combine, NFL Draft, the regular season schedule, or some of the league’s marquee events like the Super Bowl, Pro Bowl, and international games at London’s Tottenham Hotspur stadium, digital crews are always on the go. Team producers speak about the coverage of these tentpole events, how it differs from their duties during a regular game, and more.
1:35 – 2:05 p.m: Professional Soccer Insights with MLS and NWSL
Ahead of the 2022 MLS and NWSL seasons, there are a lot of reasons to be excited as a soccer fan in the United States. Headlined by both year-old teams and newly introduced expansion franchises, individuals from both leagues discuss what it’s like to cover a new club and how to get new fans invested during the first season.
Jennifer Pransky, Angel City FC, Head of Content
2:05 – 2:35 p.m.: Editing, Storage, and MAM: How Teams Produce & Manage More Media Than Ever
Once this footage is recorded, it’s paramount that teams are able to sort, organize, and retrieve files efficiently. Experts discuss the workflows needed for proper video editing, storage, and file transfer and some examples of current solutions on the market.
2:35 – 3:05 p.m.: National Hockey League Insights
In the National Hockey League, all 32 teams do their best to showcase the fast-paced, yet artistic nature of the sport. In this 30-minute discussion, content creators spotlight special projects around marquee occasions like the NHL Winter Classic, NHL Stadium Series, and NHL Outdoor Games at Lake Tahoe in the United States and the NHL Heritage Classic in Canada and how responsibilities change when the schedule flips to the Stanley Cup playoffs.
Chris Pinkert, St. Louis Blues, Senior Director of Digital Content
Andrew Wilkinson, Winnipeg Jets, Director of Digital
3:05 – 3:35 p.m: Streaming & Distribution: From Live Streams to Social, How Teams Deliver Their Content to Fans
When the finished product is ready to be seen by the masses, sports franchises need a reliable system for video delivery. Vendors analyze the rock-solid software that helps drive live streaming opportunities and distribution of social media content to all of the popular platforms.
Paul Finster, MediaKind, VP, Innovation & Webscale Sales
Janel Fleming, LiveU, Director of Sales and Sales Group Manager, Sports
3:35 – 4:05 p.m: Professional Basketball Insights with NBA, and WNBA
In the last two years, the WNBA and NBA have experienced both ends of the production spectrum: bubble seasons during the pandemic in 2020 to celebrating the 25th year of the WNBA in 2021 and the current 75th year of the NBA. Creatives from both leagues break down the material dedicated to these anniversary seasons and workflows that are still being leveraged from the bubble.
Amber Del Rio, Chicago Sky, Video Producer
Nick Monroe, Milwaukee Bucks, Director of Content