Eluvio Assists Liquid Media Group With Blockchain Technology for the 2022 Sundance Film Festival
Liquid Media Group has launched its first blockchain film streaming with a slate of digital panel presentations during the upcoming hybrid 2022 Sundance Film Festival. Sundance is the largest and most prestigious annual independent film festival in the United States.
Hosted via the Eluvio-Liquid Media blockchain framework, the original documentary film Angst, produced by iNDIEFLIX CEO Scilla Andreen and designed to raise awareness around anxiety, will be streamed on-demand for a limited time via Eluvio’s Content Fabric and Liquid’s next-generation supply chain, following the festival. This global screening and NFT event will engage with global audiences. It will also provide blockchain-based community access to Angst’s “Creative Coping Toolkit,” which is designed to open up conversation and provide resources to help address mental health challenges in our communities.
“Liquid’s blockchain approach and business solution engine are here to disrupt the industry and enhance the way independent creators establish community engagement and bring their content to screens of all sizes and types,” says Ron Thomson, CEO of Liquid Media. “We are especially excited that our screening of ‘Angst’ will showcase the incredible ways that independents can leverage blockchain technology and NFTs to reach new audiences, achieve lower-cost, decentralized distribution, sell merchandise and other special access experiences, and broadcast directly to fans on their own terms.”
To introduce the “Angst” streaming, Liquid is planning to host a virtual panel conversation during Sundance on January 21, 2022 at 2PM MT. During the panel, Andreen will discuss the documentary and its impact, and explain the important contents of the Angst toolkit, which purchasers will access via NFT Tokens.
“Liquid is delivering a professional approach empowering independents with an entire strategy for leveraging the blockchain to engage with and monetize their global audiences,” continues Thomson. ” The Liquid solution has been meticulously constructed to serve the needs of independents. Sundance is a pivotal event for its unveiling, and we are thrilled to be showcasing our cutting-edge blockchain capabilities with Eluvio.”
In tandem, Liquid will host a panel in partnership with DEADLINE, during The Sundance Film Festival, addressing the future of Entertainment on the Blockchain, NFTs for the entertainment industry, and the possibilities this technology brings to independent producers. Key panelists include Eluvio founder and CEO Michelle Munson, Greenfish.io Managing Director Tracie Mitchell, iNDIEFLIX founder and CEO Scilla Andreen, and Thomson.
“We are looking forward to Liquid’s virtual participation during Sundance,” says Joshua Jackson, Chairman of Liquid. “Together, Liquid Media’s family of companies and partners empower diverse communities of independent storytellers by providing solutions to their most common problems, and providing tools for the inception, financing and monetization of great stories across media.”
Liquid’s premiere during Sundance follows the Company’s successful industry unveiling at the 2021 Toronto International Film Festival (“TIFF”) where Liquid hosted a star-studded “Big Splash” TIFF gala, which continues to garner global media coverage. The gala event capped off a weekend of TIFF panel presentations where Jackson, Thomson and other members of the Liquid Media family of companies shared their expertise on topics ranging from streaming in the new world, financing for independents and harnessing the power of media for social good.