Switzerland’s Video Solutions AG Diversified AVOD/FAST Strategy With Amagi

Video Solutions AG has partnered with Amagi to launch, distribute, and monetize two Advertising Video-On-Demand (AVOD) channels – one in Germany and one in UK – on Samsung TV Plus, LG, Phillips, TCL, and Xiaomi.

Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.

“As we expand our footprint, we hope to leverage Amagi’s deep experience, as well as industry partnerships to extend our offerings to new and varied audiences,” says Chris Sharp, Chairman of Video Solutions AG. “Amagi also provides us with a very reliable technology backbone through its robust and feature-rich solutions.”

Amagi offers distribution and ad targeting support to both channels using Amagi CLOUDPORT and Amagi THUNDERSTORM, its premier tech offerings for channel playout and monetization. Besides delivering their video assets in broadcast-grade quality, Amagi is also supporting Video Solutions AG build a comprehensive Free Ad-Supported Streaming TV (FAST – a subset of AVOD) distribution strategy targeting all the key players in the segment such as LG, Rakuten TV, ZEASN and more.

“With constantly evolving business models and a growing number of channels and platforms, the ability to respond quickly and effectively to the changing ecosystem is key,” says Srinivasan KA, co-founder, Amagi. “FAST is our forte, and we’re keen to employ our best efforts at helping Video Solutions AG scale new heights in reach and ad revenues.”