Adder Continues Distribution Partnership for the Nordics Region

Adder Technology has extended its successful relationship with DigiBox. For over a decade, Adder has been working with the specialist media and entertainment partner in the UK&I, and a new distribution agreement will see the partnership extend to the Nordics region.

“DigiBox has a well-established distribution network in the Nordics and I am delighted that we can now expand our portfolio to offer Adder’s award-winning line up of IP KVM products in the region” says Marc Risby, DigiBox managing director and CTO. “Our specialist technical sales team have a wealth of experience with Adder’s range, so they are ideally placed to serve this exciting new market.”

Specifically focused on the media and entertainment market, DigiBox will distribute Adder’s full range of innovative solutions across the market including the multi award-winning ADDERLink INFINITY 4000 Series (ALIF4000) and Adder’s latest range of IP KVM dongles. Designed to support organizations looking to take advantage of the benefits of IP KVM while making efficient use of valuable rack space, the latest additions to Adder’s ZeroU portfolio give customers even more choice when it comes to connectivity.

“Customers in the Nordics have demonstrated early adoption of our IP solutions and 4K technology,” says Jamie Adkin, VP EMEA, Adder. “DigiBox is the perfect partner to support our channel-first strategy and growth in the media and entertainment space. The Nordics are a key market for Adder, and we firmly believe that this expanded venture will better support our partners in the territory.”

“Adder is passionate about supporting its partners around the globe and this is a great way to kick-start 2022,” says Duncan Miller, director of global marketing, Adder. “DigiBox is a real advocate of Adder’s global partner initiatives. From lead generation campaigns, educational videos, and training webinars the DigiBox team have continued to drive market education and better serve their customers. We look forward to working with them and expanding these initiatives into the Nordics.”