BetMGM, SportsGrid Ink Sports-Betting Content Deal
BetMGM and SportsGrid, the nation’s first 24-hour sports wagering streaming network, have announced a partnership to integrate BetMGM content across SportsGrid’s original, live programming. The content will be supported by television and social media advertising.
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content,” says Adam Greenblatt, BetMGM CEO. “This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”
BetMGM’s brand, odds and promotions will be incorporated into SportsGrid’s most popular shows. Additionally, SportsGrid will have access to BetMGM’s trading team and brand ambassadors to create unique insider content for the network.
Louis Maione, President and Co-Founder of SportsGrid, says, “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”