Riedel Partners With Sports Tech Startup iotis

Riedel Communications has partnered with Hanover-based IoT sports start-up iotis to support the company with hardware development and various service offerings, including logistics.

Co-founded by angel investor and former national soccer player Fabian Ernst, iotis aims to digitalize ball sports sustainably and adapt them to the needs of younger generations. It has recently introduced a smart soccer ball that generates live data through integrated sensor technology and becomes a digital coach when paired with the iotis training app.

“We are very pleased to have a strong partner like Riedel onboard. With the new strategic and financial opportunities this collaboration provides us, we can more efficiently drive our vision for smart sports balls forward,” says Lennard Hachmeister, CEO and co-founder, iotis. “Riedel’s keen sense for innovation will help us deliver trend-setting technology for the sports market, while helping us to expand into additional sectors as well.”

The company relies on sensor technology and complex algorithms as the basis for its training platform. The new smart soccer ball allows users to connect the device with a training app to view real-time data to improve performance, while enabling them to share results with friends. Tracking solutions for other sports — such as table tennis — will also be introduced.

“By expanding our strategic partnerships, we can offer our customers an even broader portfolio of customized high-end solutions,” says Lutz Rathmann, CEO, managed technology, Riedel Communications. “In doing so, we have a clear and holistic vision of how to create sporting events and productions that are more exciting and technologically sophisticated, while at the same time less complex to stage. Tracking and sensor technologies are already an essential part of our 360-degree approach, and through our partnership with iotis, we now have another digital component for our service portfolio. It adds up to an even more attractive future for sports.”

In addition to this partnership, Riedel founder and entrepreneur Thomas Riedel has also teamed up with iotis as a private investor.

“I firmly believe that digitalization in sports is still in its infancy,” says Riedel. “We’ve already seen a variety of technological applications in elite sports, but suitable solutions are often lacking, especially for mass sports. This is where iotis offers a strong approach. In addition to my excitement over Riedel Communications — with its years of expertise in high-end sports — becoming an iotis technology partner, I couldn’t be more pleased to be personally onboard as an investor in this project.”

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