Blackbird Approved By albert for Sustainable Video Editing, Publishing

Blackbird has been approved by albert as a green supplier for sustainable video editing and publishing.

“‘We are delighted to welcome Blackbird to albert’s sustainable supplier list,” says albert sustainability analyst Will Bourns. “Its unique cloud-native video editing technology enables organizations to reduce carbon emissions compared to on premise and cloud-based workflows. Blackbird is leading the way when it comes to innovating and developing sustainable media technology, they are a real asset to the industry’s reduction strategies and we look forward to supporting them on this key issue.”

albert is the leading UK environmental sustainability initiative for the visual arts. The organization aims to provide the media production industry with the necessary expertise and opportunities to reduce the environmental impact of the production process and create opportunities for audiences to engage with the climate agenda.

Blackbird is leading the campaign to dramatically reduce carbon emissions within the video production industry. Last year, it launched a carbon awareness study titled Video shouldn’t cost the Earth, in collaboration with environmental management consultancy Green Element. The study evidenced that cloud-native editing platform Blackbird generates up to 91% less carbon than cloud-based and traditional on premise video editing workflows.

Blackbird was recently awarded the London Stock Exchange’s Green Economy Mark in recognition of its work in contributing to the green economy – just 5% of UK listed companies have been given this award. Last December Blackbird won Environmental Sustainability Company of the Year 2021 at the IABM BaM Awards.

“Decarbonising production workflows is intrinsic to the DNA of all of us who work at Blackbird and it is a huge honor to be joining forces with albert,” says Blackbird CEO Ian McDonough. “The compelling data points Blackbird has in terms of carbon reduction at source can be of huge benefit to the industry as a whole if widely used by the production sector. Blackbird, albert and others will continue to innovate and build awareness in order to effect change in the industry as a whole and ensure efforts to minimise carbon footprints are considered when productions are planned.”