SVG New Sponsor Spotlight: Megaphone TV’s Jamie MacDonald on Taking Viewer Engagement to a Whole New Level

Megaphone TV – the industry’s leading Viewer Engagement Platform – partners with news organizations, broadcasters, and streamers around the world to create interactive storytelling moments and transactional ad campaigns through live polling, trivia and social integration. Megaphone TV’s broadcast partners include Rogers Sportsnet, SNY, AMC, Bravo, CNN International, MTV, and TEGNA.

In this interview, Jamie MacDonald, Executive Vice President, Broadcast Solutions, provides an overview of the Megaphone TV platform, details how SNY is utilizing it within its broadcasts to better engage viewers, and previewed some of the new features coming to the platform in 2022.