Blackbird, Imagen Team Up to Streamline Video Management and Editing in the Cloud

Imagen has announced a partnership and integration with multi-award winning cloud native video editing platform, Blackbird.

“We have admired Imagen’s work for a number of years,” says Blackbird CEO Ian McDonough. “Enabling a seamless integration with Blackbird brings huge customer benefits through ease, speed and efficiency in a wide range of workflows for Imagen and Blackbird’s present and future client base.”

The integration empowers organizations with a unified cloud workflow for seamless archive management, editing and publishing of content to social, OTT, VOD and other digital channels. Production teams can instantly access content in the Imagen platform and then edit fast from anywhere within Blackbird before publishing via Imagen’s API and distribution workflows. The workflow removes the need for any heavy file downloads and uploads, reduces technical overhead and bandwidth costs, lessens carbon output and negates the risks of saving assets on local machines.

With the explosion of consumer demand for near-live and archive sports content, the application will deliver value to any club, league or federation wanting fast-turn production cycles. The integrated workflow was launched with a major global sports federation in December 2021.

“We are excited to work with Blackbird to strengthen our offering for content editors,” says Tom Blake, Commercial Director, Imagen. “The combined offering will be a refreshing experience for production teams working in the convergence of live and archive for fast-turn social and VOD programming.”