Liga MX Club Necaxa Signs on With Genius Sports for Player Analysis
Genius Sports has agreed to a groundbreaking data-tracking and video-augmentation partnership with Liga MX franchise Club Necaxa. Through its Second Spectrum division, Genius Sports’ tracking technology will provide data-driven player analytics, enhancing Necaxa’s on-field performance levels while powering immersive fan experiences.
Genius Sports will install its AI– and machine-learning–powered cameras at the Estadio Victoria, capturing transformative new data points, including player speeds, expected goal conversion rate, and shot velocity.
Necaxa coaches and players will be able to analyze on-field, play-by-play action in unprecedented detail, harnessing hundreds of soccer-specific metrics as well as post-match panoramic and tactical videos. Genius Sports and Necaxa will create augmented live video feeds, providing Liga MX fans with data-driven visualizations and animations to deliver a more immersive and match-day experience across linear and digital channels.
Genius Sports was selected as the official data and integrity partner of Liga MX in November 2020, providing licensed sportsbooks with the fastest, most accurate feed from the top four competitions in Mexican soccer.
“Genius Sports is a company that Necaxa is proud to be partners with,” says Sam Porter, co-owner/co-managing partner, Club Necaxa. “We believe that Genius Sports will greatly improve the product and experience we provide to our fans both on and off the pitch in exciting new ways. The Second Spectrum technology will also provide us with a greater ability to analyze our players’ health and performance, which is of the utmost importance to our club.”
Says Fernando Martinez, head of LATAM Commercial, Genius Sports, “Necaxa is quickly positioning itself as one of the most innovative and dynamic clubs in LATAM sports. We’re thrilled to be providing them with our world-class tracking and video-augmentation tools, setting a new bar for Liga MX fan experiences, and enabling a new level of analysis before, during, and after every home game.”