LucidLink Taps Rupert Watson to Lead EMEA Efforts

LucidLink has appointed Rupert Watson as the company’s director of EMEA alliances and channels. In his new role, Watson will be responsible for overseeing the growth and expansion of European operations, as well as the accelerated adoption of LucidLink within the media and entertainment industry.

“Rupert uniquely understands the challenges and changes confronting global content production. He clearly demonstrated this through his work with us as a reseller, solving real customer problems related to collaborating on media creation in real-time over the past two years,” said Peter Thompson, co-founder and CEO of LucidLink. “His expertise, credibility and relationships are a huge asset as we continue to expand our presence across EMEA during a time when companies transition back to working both inside the office and remotely.”

Based in the UK, Watson brings over 30 years of industry experience to LucidLink, headquartered in Silicon Valley. He joined Avid in 1993 to be part of the transformational change from analogue to digital content creation. In 1997, he co-founded root6, which was acquired by Jigsaw24 in 2017.

“There is a tectonic shift occurring in media. Where and how content is being acquired, created, stored and finished by local and remote teams has been revolutionised by cloud services,” said Watson.

“Traditional on-premise storage and file distribution doesn’t offer the speed and flexibility required by modern content creators. LucidLink is leading the new production paradigm by taking complexity out of using the public cloud and streamlining workflow for modern content creatives.”