China Sports Media Relied on Ateme for Winter Games In-Venue Presentation

Ateme enabled China Sports Media, a leading sports industry operation company selected by the Beijing Olympic Committee for sports presentation, to provide a multi-stadium viewing experience to attendees of the recent Winter Olympic Games.

With all the different venues hosting the Olympic Games connected to each other, spectators in one stadium were able to view the action taking place in the 14 others that were being used for the Games. The experience was interactive, with spectators being able to switch between individual events and participant interviews. Overall, 16 channels were connected in one unit across a low-latency setup of four frames in a comprehensive 15-stadium infrastructure.

The Ateme contribution and encoding solutions enabled an enhanced viewing experience with low latency and great image quality, as well as resource optimization with high-density encoding, and optimum stability. The technology incorporated included Ateme’s KYRION for contribution and TITAN for primary distribution.

“We have a long-established partnership with China Sports Media, having supplied technology to the organization for the past three years, so we’re delighted to have taken the next step in our relationship with this project,” says Gautier Vandomme, VP Sales APAC at Ateme. “With advances in broadcast technology and evolving consumer demands, more sports fans are expecting a multi-channel experience, and we helped to facilitate exactly that in this year’s Games.”

Jianping Zhu, VP at China Sports Media, says the Winter Olympic Games is an international sporting event that is watched around the globe, so the company was looking for a trusted partner to provide a high-quality and low-latency solution for sports presentation.

“Ateme was the natural option to provide this,” he adds. “Its KYRION and TITAN products operated in a stable way, with no operational fault. They guaranteed high-level sports presentation, helping 15 competition venues to realize two-way interactive transmission. Many thanks to the Ateme China support team for the work they did during the 2020 Beijing Winter Olympics.”